Released on: July 1, 2008, 12:02 am

Press Release Author: Christine Layug

Industry: Apparel & Fashion

Press Release Summary: When it comes to hip hop and urban style and fashion, only
one clothing line that can speak for the nation and that is none other than the
rocawear hip hop clothing line.

Press Release Body: For a person to become one with the urban community, one must
know how to choose the right style, the right fashion, and the right attitude, and
the only clothing line with an attitude is the rocawear clothing line collections.
The rocawear is among of the most illustrious clothing lines today that can provide
the necessary fashion and style that a fashionable and stylish person ever has
dreamed. The rocawear is also one of the most commonly seen clothing line that the
urban and hip hop community uses, but when and where did the rocawear started?
The rocawear is an urban clothing line founded in 1999 by three men named Damon
Dash, Karee "Biggs" Burke, and Jay-Z, which were also the heads of a hip hop label
named Roc-a-Fella Records, in which the rocawear got its name.
The fame of rocawear among the urban
community has brought an annual sale of over $700 million to the infamous clothing
line.
The rocawear was so popular that the founders decided on expanding their clothing
lines into rocawear children, rocawear juniors, rocawear socks and sandals, rocawear
leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear
lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear
sunglasses.
But aside from popularity, the rocawear also
suffered some allegations and scandals. On January 17, 2007, allegations were made
of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the
garments from the department stores where this product was shipped. A representative
of rocawear stated the company was unaware the fur was being used and had notified
manufactures it was not permitted. The items, in addition to being pulled from
department stores, were also removed from the brands official website.
In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group,
a brand management company that licenses brands to retailers and manufacturers
primarily in the apparel, footwear, and apparel accessory industries, for $204
million. Jay-Z still retained his stake in the company and will continue to oversee
the marketing, licensing and product development.
But aside from all the allegations and scandals that the rocawear have faces, the
rocawear still stands tall all over others and are still considered to be the best
choice of clothing line for urban wear. For more information about the rocawear
urban clothing line, then visit href=http://www.streetzwear.com>www.streetzwear.com.


Web Site: http://www.streetzwear.com

Contact Details: United States, New York